Royalties for My Apologies?

(Photo and original article: Gizmodo)
So Kanye West has been apologizing. A lot. His unbearably rude actions at last year's awards ceremony was offensive, not only to Taylor Swift, but to the music industry and human beings at large. I'm not a fan of either one, but what's right is right. I don't care who wins an award, but here's what's happening. Mr. West is flooding the world with his (IMHO:BS) apologies in a well-timed propaganda campaign to endear himself to the public (who rightfully has seen fit to lose interest in his career) and to Ms. Swift (who hopefully will ignore the ignoramus). He goes on and on about the "scars" he bears from the backlash of fans and people who see his behavior for what it is. He blames his behavior on alcohol and bad timing. He places himself in the role of a victim of the media who, he feels "were waiting for the opportunity to go in all the way on me, and when it came, they beat me to a pulp." Then he goes on about how no one in the artists' position ever stands up and says anything anymore; how he has given his awards to other groups multiple times on national TV, but "they" never showed that during the "massacre of Kanye." After all, in his own words, he was "only trying to do good." WHAT? He saw himself as the helper? "But people don't always need my help. Beyonce didn't need that. MTV didn't need that. And Taylor and her family, friends, and fans definitely didn't want or need that." He goes on again... how he imagines that there are many people who think he only said what they were actually thinking (DUH! but we didn't behave like a self-righteous hun). He goes on again about who actually "benefitted" from all this. Again... WHAT??? There is no benefit. Who cares if the media made money from his public shame? Of course they did. I would too, if I were in the position to do so. I would plant his image and description of his horrible behavior for the world to see and hope that he might truly be ashamed. Throughout his tweets (nice... a real meaningful way to apologize...) he does say a few times that he's learned a lesson, that he's changed, that he was a jerk. But the veil of humility is not strong enough to block out his diversion tactics shifting the focus from where he claims to be solely responsible for his actions to blame chemical dependency and clouds the difference between truth and perception.

The public self-abasement comes across as shallow and self-serving, as it should be blatantly apparent now that he has come forward with a song he wrote just for Ms. Swift. He really wants her to perform this song. Why? He's losing money. Even if he never lays a finger on a track or lends a note to the background, if she records and/or performs a song he's written, he will benefit with royalties. How's that for an apology? It's easy for a songwriter to write a song. How about he does something he's not so good at? Like.... tearing down the veils and letting the light of the truth burn away the clouds.. until there's nothing left but a man named Kanye who is reaping what he sowed.